A Bicyu Short Story
@bicyu.com we care about taste
Good taste in particular
We are not talking about caviare, Chateau Margaux, Gucci or Aston Martin but
good taste in marketing content, as opposed to crass, vulgar mass mailing or spam.
@bicyu.com we espouse the ideology and philosophy of mobile data to build comprehensive
biographies of consumers and drawing on this data to create stories and experiences
that portray a brand in a way that is useful and relevant to the user.
In the consumers mind, this illustrates we respect them as humans, care about their welfare
sowing seeds of trust and respect in the brand yielding loyalty and love. Enamoured customers
will not only buy but share their experiences - and our marketing material - with their friends.
This is all possible with the power of Wechat and Wechat Operation.
We have tried to illustrate this in a short "Pop Up Picture Book," please take time to watch the moons
rise and fall~. We hope it starts you thinking.
In the Beginning.
From the corner store where everybody knew your name -and a lot more -
to the rush and hustle of social media, information overload and mass spam.
From brand power to consumer power and Wechat Operation.
Are we turning full circle?
Take a Look..