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Wechat enables sending priceless, relevant info to people who DESIRE it.
DELIGHT them and feel their
Read on to discover eight reasons why Operated Wechat is good for business

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Wechat Operation

8 reasons to have your Wechat Subscription Account Professionally Operated

China Social Media Marketing

Please?

Selected Customers and their Stories

Bicyu Interactive Marketing selected client image
The customer may not always be right, but they are always the customer

We understand that many CEO's, CMO's and Marketing teams do not have time to read and keep up with cutting edge digital trends and developments. So our job is to share what we know, guide, inform, support and inspire them in creating marketing material that will be appreciated by their customers.

DTZcushwake client logo

*We engaged Aim2D [now Wechat Operation] to help us with WeChat development and Management. We found the team professional, knowledgeable and experienced and would not hesitate to recommend them to anyone looking for a reliable digital marketing company in China*

Mandy Qian: Director, Marketing & Communications
Learn More about DTZ8 Reasons Why

8 Reasons to Use Wechat Operation

  1. Develops an Effective Closed Loop

    Closed Loop refines and defines user knowledge. Result: highly targeted, relevant, personalised Mobile Social Content which converts to loyal fans and increased sales
  2. Sharpen your ROI

    Operated Wechat accounts reach consumers searching for your product . Your marketing costs are lowered.
  3. Acute Brand Marketing

    Professionally managed Wechat campaigns boost brand loyalty, drive revenue
  4. Fan Loyalty

    Operated content creates Wechat articles customers
  5. Edge out Competitors

    Wechat #1 for creating meaningful interaction and engagement with consumers
  6. Boosts CRM

    Managed Wechat = highly effective Branding + CRM tool. Understanding your customers and their lifestyles is key to success
  7. Broadens your Customer Base

    Creates and disseminates content that your audience will enjoy reading and sharing, builds your reputation
  8. Productivity

    Saves you time to focus on what you know
Nooo, not Facebook

Not Twitter, not Facebook, WECHAT

Planned Wechat marketing strategies reap huge rewards, but it takes time, experience and skill. 3 things many SME's and brands lack in China.
Social mobile reaches people en-mass, any time. With the correct strategy and experienced management, it makes a superb marketing tool. Operated Wechat accounts deliver content your recipient wants, at a time and place convenient to her.
Isn't THAT going to win you more customer and loyalty?
Don't try to understand "Wechat" by comparing it to Twitter or Whatsapp.
Failing to appreciate Wechat's power disadvantages Wechat logo image you against your competition who use Operated Wechat accounts, sending wanted marketing content, driving leads, poaching your customers.

wechat operation logo image

Wechat requires a different approach, mindset and strategy of its own, not an add on or after thought.
Marketers we speak to don't fully understand how to exploit Wechat; language, time, local knowledge, cutomer support are issues that frustrate them
Many use Wechat as mass blasting focussing on clicks and likes, an approach only marginally above spam.
But statistics show few fans will share this. Would YOU?
So it is wasted time, effort and money

Wechat operation builds consumer encourages SHARING with friends, builds your sales army.
A compounding snowball of loyal fans.

A Short Story

A Bicyu Short Story

@bicyu.com we care about taste
Good taste in particular
We are not talking about caviare, Chateau Margaux, Gucci or Aston Martin but
good taste in marketing content, as opposed to crass, vulgar mass mailing or spam.
@bicyu.com we espouse the ideology and philosophy of mobile data to build comprehensive
biographies of consumers and drawing on this data to create stories and experiences
that portray a brand in a way that is useful and relevant to the user.
In the consumers mind, this illustrates we respect them as humans, care about their welfare
sowing seeds of trust and respect in the brand yielding loyalty and love. Enamoured customers
will not only buy but share their experiences - and our marketing material - with their friends.
This is all possible with the power of Wechat and Wechat Operation.
We have tried to illustrate this in a short "Pop Up Picture Book," please take time to watch the moons
rise and fall~. We hope it starts you thinking.
In the Beginning.
From the corner store where everybody knew your name -and a lot more -
to the rush and hustle of social media, information overload and mass spam.
From brand power to consumer power and Wechat Operation.
Are we turning full circle?
Take a Look..

Once apon a time..

The world was a quieter, saner, less hurried place, not a mobile device in sight.
People stopped to "chat" in person on the street and shop keepers took time to know and talk with their customers.
They had a personal profile on each and were able to suggestive sell based on this knowledge. A mutual trust and respect was established.
Many of todays more successful brands built their reputation by forging close relationships with their present customers grandparents.

The Rise of Spam

Happy Ever After?

Have we, in todays busy, switched on, 24/7, tech driven digital mobile virtual world, lost track of human interaction and communication?
Apps for dating and mating, shopping, banking, travel, entertainment, education. Our phone is our constant companion, we know our virtual friends better than our neighbours.
This was not lost on marketers who were quick to see social as a mass advertising platform.
BUT IS IT REALLY SO EFFECTIVE?

Information Overload

Woah, overload!

Brand marketers are also consumers and know that most social mobile marketing is unwanted, deleted unread, wasted, bordering on spam.
They know people today suffer from information overload using their headsets and Apps to filter out MATERIAL THEY WANT-
where and when they want it.
This is the challenge for marketers in China.
A challenge that a professionally operated Wechat account can meet.

You want her love?~

Who am I?

Don't just call me "customer 87."
I am an individual, a person. If you want me, my loyalty, to open my purse for you, take time to know and understand me.
Sending irrelevant rubbish you think is important will not earn my , I will just tell my friends to avoid you. You need to listen to me, understand me, many others waiting in line for me.
Your needs, wants, aims are not important to me, give me what I want, when, how I want it.
Nothing else matters to me.

Our Operation Plans

What is WECHAT OPERATION?

Wechat offer Subscription or Service official accounts with different options, often the first challenge for brands.
To help you maximise opportunities we provide a free assessment and advice service.
Once you know what is involved you can decide to go it alone or use our Wechat Operation Service.
All prices are in RMB [CNY] ¥ inclusive of tax

Wechat Operation analyses the data in your Wechat dash to understand your readers and compose content tailored to their unique requirements encouraging your fans to read, purchase and promote you to her circles.
Wechat is a valuable branding / CRM tool however the time to learn and administer can be more than some businesses can afford.
Operated Wechat releases you to do what you know best.

Wechat Official Accounts

Entry: ¥10,000- monthly

  • Max 4 articles p/m
  • Cooperative content sourcing; client and Wechat Operation.
  • Interaction strategy
  • Event Management : once monthly

Creative: ¥25,000 monthly

  • Max 8 articles p/m
  • Content sourced or crafted by Wechat Operation tailored to fit your consumer profiles.
  • Interaction strategy
  • Event Management: twice monthly

Creative Plus +: ¥42,000 monthly

  • All CREATIVE features +
  • Prepare and provide monthly:
  • Data reports: trends, traffic Popularity Analysis; views, reads; track likes, comments
  • Create and classify user profiles
May We Suggest..

Experienced Based Suggestions

Be Unique, be original, Innovate, don't Imitate

Want to know a secret? China is awash with clones, copies and knock offs~ Invest time in finding something different, appealing and relevant to YOUR customer. There are a myriad of possibilities via the Wechat app, it is still evolving so working or co-operating with Tencent is wise.

Quality Content

Another valuable investment currently under priced. Another secret: People HATE spam, especially Chinese. If your content is interruptive, irrelevant or time wasting dont be surprised it it goes to the "Report as Spam " button.

* Intelligent Content: marketing material created using "hooks" to segment and deliver information tuned extremely finely to the users needs, wants and lifestyle.

QR What?

Maybe they did not go well in Europe, qr code link to Bicyu.com but in China, the little cube is a powerful marketing tool. Successful brands - think Starbucks, KFC- use them to drive mobile customers into their stores. Be creative, imaginative, different

Walk, dont run

What do Social Marketing in China, fishing, seduction or making cheese have in common. Time, patience and quality. Don't use Wechat as an ad blaster. The secret is building a loyal fan base - [*intelligent content] who will not only just buy from you but share your content via their "moments."

Still not sure?
Drop us a line and let's chat about it.
wechat contact

Fact Box

Wechat Factchat

Tencent created WeChat (微信 or micro-message) in 2011 as an update to their ubiquitous QQ messaging APP. Wechat was revolutionary as it focussed on voice rather than the cumbersome Chinese characters. It has continued to evolve and break barriers.
Cicra 2013, Wechat deposed Weibo as China reigning King of Social Media Marketing. 2017 Wechat has become the byword for Digital Marketing in China and is the #1 go to app for both sellers and buyers.


*SOURCE: Tencent Pinguin Research- 2016 Go down a little more...

70% of users spend more than 100 RMB per month on WeChat

WeChat news overtakes both news websites and TV combined

61% of WeChat users open WeChat more than 10 times per day

28% of users have more than 200 friends, more than twice last year data

61.4% of users check moments each time they open WeChat

67.5 of Wechat users are male.

Top 3 reasons for sharing: Value [usefulness] Interest, Emotional Value

28% of users have more than 200 Wechat "friends"

June 2017, Tencent's WeChat had 963 million monthly active users, 200+ mill linked to credit card

94% users log in daily, 55% more than 1 hour daily, 40% white collar workers

Pictures and videos are more popular than articles

53.5% report sharing information, BUT only 23.8 would share content on moments. [CONCLUSION: Brands are not targeting carefully-or, less tactfully, are still SPAMMING~]

22.6 percent of WeChat users use the WeChat Moments feature often.

@October 2016 Wechat users are more than twice the US total population

We love to chat

How to Reach Us

Thanks for taking the time to consider us as your China Marketing parter, we know you have a lot to think about. If a free sounding board helps clear and ease your mind we are really happy to listen, chat over tea or coffee, offer suggestions, answer questions or prepare a free analysis and proposal. Open, honest and frank.
If you wanted to know how we think, maybe Bicyu Philosphy will interest you, or, worried about the terms and conditions of doing business with Bicyu, we have you coverd in Legal Aspects

NZ Registered Office:

9A South Road, Kuripuni, Masterton 5810, NZ
Company Name: BICYU DIGITAL MARKETING LIMITED Company Number: 6268694; NZBN: 9429046080950 Entity Type: NZ Limited Company

China Regd Office:

8/816 Flytown, 3 Yumin Lu, Houshayu, Capital Airport Development Zone, Shunyi, Beijing; Subway Line 15, Houshayu Station. Visitors very welcome, but by E-mail appointment please.

MAP

China West [Visitors] Office :

京海淀区清华科技园大厦TusPark B座 B1 层J; Building 1, TusPark B, Tsinghua Science Park, No.1 East Zhongguancun Road, Haidian District, Beijing 100084 (Light Railway Line 13, Wudaokou Station, Exit A VISITORS MAP

Contact

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