Look deeply into the window~ WeChat: also more than it appears
Launched as Weixin early 2011, generating international attention and recognition in the process, WeChat is a mobile communication app used by, seemingly almost everyone over the age of 8 in China and quite a few people out of China as well.
In short, in China, Wechat is the GO TO tool for any form of communication; personal or business. Anyone, more or less, can open a base Wechat account, free with, relatively, easy set up.
Wechat is available as an International version, or the standard, local, domestic China version - Weixin.
Please note: This page is current @Jan '18 [to the best of our knowledge and experience]. WeChat is an open source App, as a Tech / Development Marketing firm we work closely with Tencent and urge clients to do the same, especially if they have an inhouse development team.
Digital Marketing in China is extremely fluid, WeChat is a dynamic App, subject to rapid and regular improvement. Please check WeChat Admin for updates or contact us for updated info.
Around June this year the rules changed, Important Changes to the WeChat OA Admin Platform Website.
Tencent also introduced Mini Programs, in fact the changes this year have been so thick and fast our web site can't keep up.
So, if you are thinking WeChat in China and want to the latest low-down, please drop us a line with some details and we will be happy to answer any questions you may have.Find out more now or call direct 186-1176-5649
Wechat OA are currently available to two flavours plus Corporate or Enterprise accounts aimed at larger entities setting up an "in house" system." Looking to the future, WeChat developed mini programs, similar to both Google and Apple App stores. When used professionally as part of WeChat Operation, WeChat OA are excellent Branding and CRM tools.
Strictly speaking, these are not on line stores such as T-Mall, but individual apps within an OA. The distinction is vital as, unlike a conventional E-com store there is no organic traffic, rather it must be driven by the brand itself. That being said, WeChat's reputation and popularity with Chinese plus WeChat Pay makes it a very attractive option for brands prepared to put the work into developing it.
Probably the best known WeChat app in the west, trusted and used globally by Chinese as their mobile E-wallet both on and off line with some stores discontinuing their in store credit card payment service in favour of WeChat Pay. Others are trialling DIY scan and pay for customers in a hurry. Interestingly, China's seniors, who were slow to uptake credit card payment, have very quickly adapted to Wechat E-wallet
Service accounts add several advantages over a base subscription account, eg. businesses can build their own apps within a Service Account.
A major benefit is that SERVICE accounts show up in the users FRIENDS list, a difference misunderstood or undervalued by many brands.
This difference however, is significant as subscription posts end up in a folder, which the user may or may not open, friend's chats, post etc show up on her screen and are, usually read as a trusted source.
Used strategically this deepens the relationship as your fans are more likely to share your marketing contact among themselves. To labour this point, using intelligent content within a service account gives your marketing material "extra legs," shared to people with her interests and therefore, your brand.
However, in our experience, brands fail to understand this vital point squandering golden opportunities by mindlessly sending irrelevant, ill-targeted content.
Transferring funds to family / friends
Purchasing on E-com websites
Recharging their mobile
Investment in wealth management funds
Vehicle Maintenance / Running
Paying utilities: water, power, Internet
Paying for restaurant meals
In store, off line shopping, eg supermarkets, malls, boutiques, 7/11 stores [practically everywhere~]
Ordering and paying ride share; bike- car
Train or flight ticket
Book a hotel
Ordering and paying for home delivery meals
Do you want to grow your business using WeChat Mobile Marketing, but don’t have the time or money to waste learning it?
Are you using WeChat, but the results aren't meeting your expectations?
Do you want to optimise your branding or improve your CRM?